World Premiere Of "Sex and the City" Movie in London

The world premiere of the movie "Sex and the City" was held in London at Leceister Square in the United Kingdom last night. The famous four Sarah Jessica Parker, Kim Cattrall, Cynthia Nixon and Kristin Davis arrived dressed in the best of designer fashion and high-heels. It was the first ever screening of the film, whose movie length is 2 hours and 20 minutes.

Kim Cattrall, who plays Samantha on Sex and the City, was interviewed at the 2008 Laureus World Sports Awards in St. Petersburg, Russia recently and there she delivered her humour and thoughts on her involvement with Mercedes-Benz as part of its integrated marketing campaign with the Sex and the City motion picture.

Catrall said that "there were so many photographers in Beverly Hills and there have been very many photographers in New York. When we were filming, I thought, there's all these photographers, I felt so proud and happy, but they weren't interested in me, they were interested in the new Mercedes ... trying to photograph the dashboard, which was completely new, so they would have the first photograph - so I was upstaged by the Mercedes car (laughing) - upstaged by a newer model (laughing)".

Mercedes-Benz worked with the producers and cast on Sex and the City, which is forecast to be the summer's hottest movie. The chance for Mercedes-Benz to undertake integrated marketing in the film of one of their upcoming new cars, the GLK, was as opportunity that they couldn't refuse. The Mercedes-Benz GLK was a prototype and it had never been seen before. Mercede-Benz shipped it under the tightest of security from Germany to Long Beach, California. It was locked away in a special tamper-proof container and only made visible to photographers once the Sex and the City movie scene was ready for filming.